Season 1 • Episode 65

How To Make Your Competition Irrelevant

Imagine you could make your competition irrelevant. Imagine nothing they do affects you one way or the other. Their pricing, irrelevant. The size of their audience, irrelevant. Their celebrity-like status in your market, irrelevant.

Well, it’s not only possible, it’s actually far easier to make your competition irrelevant than it is to out-compete them or waste energy wishing they’d go away.

And in this episode Adrienne and Russ offer up six strategies for making your competition irrelevant. By applying these six strategies (and one in particular) you can swoop into and dominate any market, anywhere, at anytime.

Plus, in less time than you’d believe, you could be the highest earning expert in your market—without a big list, without a huge audience of followers, and without all the complicated moving parts.

In this episode you’ll discover:

  • Strategy One: How to turn your competition into your own personal R&D lab so that your product or service stands head and shoulders above anyone (and everyone) else in your market.
  • Strategy Two: The internet’s most persistent and destructive myth. It’s causing too many companies to waste time, overspend on things that don’t matter, and earn FAR less than they could be earning if they could just embrace the truth.
  • Strategy Three: When and why your process matters and, more importantly, when it doesn’t.
  • Strategy Four: The secret for making you and your business stand out like a rose among weeds.
  • Strategy Five: How, and why, our clients are able to charge $3,000-$10,000 over and over (and in many cases start turning potential clients away) even when a “big” name is working non-stop to sell a $97 or $497 product in the same market.
  • Strategy Six: Conventional wisdom leads to conventional results. Apply this overlooked (and often laughed at) strategy for truly UN-conventional results. Results like top-tier income, nearly unlimited freedom, and massive impact—without ever worrying about what your competition is up to.

By the end of this episode, you’ll be amazed just how possible it really is to make your competition irrelevant.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino

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