Why Everything You Know About ‘Giving Value’ is Wrong

Today we unpack the belief that in order to be successful in getting clients you must give out your best work for free. Adrienne and I talk about the false beliefs about adding value for the sake of obligation, as we prove every day at COD that you can offer a life-changing high-ticket program right out of the gate and speak directly to the people that need your help most without wasting time.

We also talk about why sharing your knowledge and expertise for free can be great, but not when it comes at the expense of leading people to a real solution that will transform their lives. We share our own principles on telling the truth, not giving out band-aids and how you can get started today to apply them to your own personal path and business relationship. If you are tired of working hard on all the “right things” but getting the “wrong results,” this episode is for you!

In this episode we talk about:

• The buzz term of “adding value” makes people feel that they need to give away blog posts, tips, and posts for free with the expectation of getting something back. This diminishes the value and doesn’t serve anyone in the highest good.
• Fun fact about COD enrollments: 40% of enrollments occur on the same day that they call to get information on the program. This shows that when you can offer the real solution to their needs, you don’t have to spend time building value and proving your worthiness.
• We aren’t saying to hold back information or expert advice, just don’t replace it with holding out on giving a transformational program.
• The myth of reciprocity and giving with an intention of getting back due to obligation.
• Our take on why the idea behind giving away the important parts of your program for free does everyone a disservice.
• Why it doesn’t matter what industry you are in when it comes to people needing their coach to speak up and be bold about what matters to them.

Mentioned in This Episode:

Clients on Demand

Russ Ruffino